This piece was created for my senior thesis. I created my own clothing brand named Softserve. Softserve blends my love for the soft boy/girl aesthetic. What is a soft boy/girl? Soft boys tend to have a sensitive side. Soft girls tend to have a sweet, tender and sensitive personality. Both males and females that classify themselves as this term have a passion for the same style of fashion. Types of fashion choices that soft boys/girls love including in their style include pastel colors, adorable and creative shirts, oversized sweaters and more. Everyone should have a right to rock their soft side, no matter what gender and size they are! Softserve allows one to look good while doing it. From our logo, to our t-shirt designs, to even our website, all do the job at expressing the beauty of softness and why it can totally be cool and stylish to rock your soft side! Softwares used within this piece were Adobe Illustrator, Photoshop, InDesign, and Keynote.